Baby Magic
A packaging refresh for a well known skincare company.
(Client)
Baby Magic
(Year)
2023
3 Weeks
(Services)
Rebranding, Packaging Design, Illustration
project
overview
Baby Magic: A trusted name in baby care since the 1950s.
For over 70 years, Baby Magic has been a go-to brand for parents, known for its gentle skincare products and affordable pricing. As a family-owned business, they understand the importance of meaningful bonding moments between parents and their babies. By creating products that support a child’s wellbeing while turning everyday routines like bath time into cherished memories, they’ve earned the trust of generations.
branding
guidelines
A visual refresh that honors the brand’s iconic legacy.
Given Baby Magic’s long-standing presence in the industry, I reimagined the brand’s look to echo its original 1951 roots. Drawing inspiration from vintage “rubber hose” animation and classic 1950s cartoon aesthetics, the redesign evokes a sense of nostalgia and familiarity.
To further enhance the brand’s playfulness and kid-friendly appeal, I illustrated original characters for each scent. These whimsical figures add personality and charm, making the packaging more engaging for children while remaining instantly recognizable to their parents.
Baby Magic
A packaging refresh for a well known skincare company.
(Client)
Baby Magic
(Year)
2023
3 Weeks
(Services)
Rebranding, Packaging Design, Illustration
project
overview
Baby Magic: A trusted name in baby care since the 1950s.
For over 70 years, Baby Magic has been a go-to brand for parents, known for its gentle skincare products and affordable pricing. As a family-owned business, they understand the importance of meaningful bonding moments between parents and their babies. By creating products that support a child’s wellbeing while turning everyday routines like bath time into cherished memories, they’ve earned the trust of generations.
branding
guidelines
A visual refresh that honors the brand’s iconic legacy.
Given Baby Magic’s long-standing presence in the industry, I reimagined the brand’s look to echo its original 1951 roots. Drawing inspiration from vintage “rubber hose” animation and classic 1950s cartoon aesthetics, the redesign evokes a sense of nostalgia and familiarity.
To further enhance the brand’s playfulness and kid-friendly appeal, I illustrated original characters for each scent. These whimsical figures add personality and charm, making the packaging more engaging for children while remaining instantly recognizable to their parents.
Baby Magic
A packaging refresh for a well known skincare company.
(Client)
Baby Magic
(Year)
2023
3 Weeks
(Services)
Rebranding, Packaging Design, Illustration
project
overview
Baby Magic: A trusted name in baby care since the 1950s.
For over 70 years, Baby Magic has been a go-to brand for parents, known for its gentle skincare products and affordable pricing. As a family-owned business, they understand the importance of meaningful bonding moments between parents and their babies. By creating products that support a child’s wellbeing while turning everyday routines like bath time into cherished memories, they’ve earned the trust of generations.
branding
guidelines
A visual refresh that honors the brand’s iconic legacy.
Given Baby Magic’s long-standing presence in the industry, I reimagined the brand’s look to echo its original 1951 roots. Drawing inspiration from vintage “rubber hose” animation and classic 1950s cartoon aesthetics, the redesign evokes a sense of nostalgia and familiarity.
To further enhance the brand’s playfulness and kid-friendly appeal, I illustrated original characters for each scent. These whimsical figures add personality and charm, making the packaging more engaging for children while remaining instantly recognizable to their parents.