Baby Magic
A packaging refresh for a well known skincare company.
(Client)
Baby Magic
(Year)
2023
3 Weeks
(Services)
Rebranding, Packaging Design, Illustration

project
overview
Baby Magic has been a staple in the child skincare industry since the 1950's.
They have been trusted by parents and mothers alike for 70 years due to their dedication to quality products and affordable pricing. Family owned and operated, they have an understanding of the benefits intimate bonding moments have between babies and their parents. Providing a product that enriches the child’s wellbeing, while also giving a perfect opportunity for parents to have the quality bonding time with their babies, such as bath time, creates cherished memories that last a lifetime.

branding
guidelines
A visual refresh paying homage to the companies longevity.
Because of the brands duration in the industry, I chose to rebrand their imagery and style to be more reflective of the time it was formulated. Originally, Baby Magic was put on the shelves in 1951, so I want to incorporate the vintage rubber hose style that reminds people of those ‘simpler’ early American times, and other cartoon imagery to nod towards the immense popularity of cartoons themselves in the 1950’s. Not only that, I decided to illustrate original characters for each scent, adding a fun and recognizable aspect to the brand. This will also be more appealing to the children themselves than the brands current solid color bottles.







Baby Magic
A packaging refresh for a well known skincare company.
(Client)
Baby Magic
(Year)
2023
3 Weeks
(Services)
Rebranding, Packaging Design, Illustration

project
overview
Baby Magic has been a staple in the child skincare industry since the 1950's.
They have been trusted by parents and mothers alike for 70 years due to their dedication to quality products and affordable pricing. Family owned and operated, they have an understanding of the benefits intimate bonding moments have between babies and their parents. Providing a product that enriches the child’s wellbeing, while also giving a perfect opportunity for parents to have the quality bonding time with their babies, such as bath time, creates cherished memories that last a lifetime.

branding
guidelines
A visual refresh paying homage to the companies longevity.
Because of the brands duration in the industry, I chose to rebrand their imagery and style to be more reflective of the time it was formulated. Originally, Baby Magic was put on the shelves in 1951, so I want to incorporate the vintage rubber hose style that reminds people of those ‘simpler’ early American times, and other cartoon imagery to nod towards the immense popularity of cartoons themselves in the 1950’s. Not only that, I decided to illustrate original characters for each scent, adding a fun and recognizable aspect to the brand. This will also be more appealing to the children themselves than the brands current solid color bottles.







Baby Magic
A packaging refresh for a well known skincare company.
(Client)
Baby Magic
(Year)
2023
3 Weeks
(Services)
Rebranding, Packaging Design, Illustration

project
overview
Baby Magic has been a staple in the child skincare industry since the 1950's.
They have been trusted by parents and mothers alike for 70 years due to their dedication to quality products and affordable pricing. Family owned and operated, they have an understanding of the benefits intimate bonding moments have between babies and their parents. Providing a product that enriches the child’s wellbeing, while also giving a perfect opportunity for parents to have the quality bonding time with their babies, such as bath time, creates cherished memories that last a lifetime.

branding
guidelines
A visual refresh paying homage to the companies longevity.
Because of the brands duration in the industry, I chose to rebrand their imagery and style to be more reflective of the time it was formulated. Originally, Baby Magic was put on the shelves in 1951, so I want to incorporate the vintage rubber hose style that reminds people of those ‘simpler’ early American times, and other cartoon imagery to nod towards the immense popularity of cartoons themselves in the 1950’s. Not only that, I decided to illustrate original characters for each scent, adding a fun and recognizable aspect to the brand. This will also be more appealing to the children themselves than the brands current solid color bottles.






